Hey! I’m Surbhi,
a Product Designer who…
enjoys crafting intuitive, data-informed experiences across SaaS, B2B, B2C, FinTech, and E-commerce. With a background in business analytics and engineering, I specialize in data visualization and dashboard design to deliver user-friendly solutions.
Emburse, Expense Management Software
Seamless vendor payments with virtual cards.
Generated $800K revenue boost and 14% conversion uplift in 3 months
Emburse, Expense Management Software
Optimized card issuance for admins
Utilized data-driven insights and user feedback to revamp the process and cut processing time by 30%
The Reflective, E-commerce Website
Redesigned a website to boost conversions and reduce drop-offs.
Crafted intuitive, beautiful, engaging experience, reducing drop-off rate by 14%
Other Projects
King Safe Safaris - Tourism Website
Led and designed a safari tour website
Boosted inquiry by 20% vs. traditional method and 3000+ visits in 3 months
Olivia - Mobile iOS app
Designed an iOS app for ADHD women
Collaborated with designers to craft MVP mockups to secure funding