Hey! I’m Surbhi,

a Product Designer who…

enjoys crafting intuitive, data-informed experiences across SaaS, B2B, B2C, FinTech, and E-commerce. With a background in business analytics and engineering, I specialize in data visualization and dashboard design to deliver user-friendly solutions.

Emburse, Expense Management Software

Seamless vendor payments with virtual cards.

Generated $800K revenue boost and 14% conversion uplift in 3 months

Emburse, Expense Management Software

Optimized card issuance for admins

Utilized data-driven insights and user feedback to revamp the process and cut processing time by 30%

The Reflective, E-commerce Website

Redesigned a website to boost conversions and reduce drop-offs.

Crafted intuitive, beautiful, engaging experience, reducing drop-off rate by 14%

Other Projects

King Safe Safaris - Tourism Website

Led and designed a safari tour website

Boosted inquiry by 20% vs. traditional method and 3000+ visits in 3 months

Olivia - Mobile iOS app

Designed an iOS app for ADHD women

Collaborated with designers to craft MVP mockups to secure funding